Personalization is exercised more than it sounds and has greater strength in the marketing domain than any other tactics used for promoting UX design. The key to achieving success and getting advantage over competitors in dense digital environment is serving customers with personalized products tailored just for them. Also called one-to-one marketing, personalized marketing tactics are the best way to appear unique and relevant in surrounding clutter of similar businesses.
However, not all organizations that claim offering rich user experience and interactions through UX designing have gained the target audience. They are still falling far behind in the battle to win customers majorly due to lack of data management, implementation and talent. Netflix, Amazon, Facebook are all capitalizing on the maximum potential of personalization and have developed machine learning algorithms to deliver addictive user experience and optimize conversion.
Personalized marketing is never going to be econtinue reading →