ERP Ecommerce is around for a while now and it is not showing any signs of slowing down. Innovation and customer experience continues to dominate the market like never before. With players like Amazon in the frontend, ecommerce is completely transforming itself around personalization. Large ecommerce players use sophisticated algorithms to achieve this level of personalization. However, smaller and industry focused ecommerce players can build a similar experience for their customers. This article explores the importance of data in building such custom experience.
Personalization, as part of the process, demands many data points. In a connected eco-system, data (in real-time) resides on many systems. This real-time data must be leveraged upon to build the end-user experience. Cloud ERP Solution is generally at the center of all the systems and has real-time information, much needed by the ecommerce platform. However, a robust integration is one that fits into the overall strategy, notcontinue reading →