Three Site Architecture Tips to Get You Ranking Higher

Before spending money on SEO, your site can get a great head start in achieving top rankings by ensuring you’ve implemented SEO friendly site architecture. URL structure, file names and website speed are three important elements to consider when designing your site.

URL Structure

Your URL structure refers to the structure of your website and the way each page is connected to another. Keeping your architecture relatively flat and separating content into different categories is the best way to achieve this.

Instead of placing all of your products into one folder, separate them out into categories and subcategories. Using the example below, you can see how each subcategory of jackets, shirts and shoes are separated into their own product folders. This helps search engines assign keyword relevance to different areas of your website and will have a positive impact on your rankings.