S5 Marketing Explore Society’s Dependence on Technology

S5 Marketing has started to explore the extent to society’s obsession and dependence on technology after Apple released plans for their new iCloud concept. Following in the footsteps of Google and Amazon, Apple has started to link all their devices and services together so personal information can be accessed anywhere at any time. S5 Marketing wanted to look at the benefits of this, and whether there are any major downfalls in the plans.