Leveraging Heat Maps for Optimal Customer Experience, Better Design and Deeper Engagement

The benefits of using, analyzing and understanding heat maps are numerous. The data gathered can offer proof as to where visitors do and do not click, provide useful information when designing and redesigning landing pages, help determine optimal advertisement placement, minimize shopping cart abandonment, maximize conversions of online forms and predict how visitors will use your site in the future.

There’s not much heat maps can’t reveal, really. We just need to know what to look for then plan accordingly.

In the case of a traditional heat map, the brighter the color the more clicks (and attention) a specific area is receiving — that much we readily know (see image A below).