Embrace the New Rules for Word of Mouse!!

Just came across this great write up by David Meerman Scott that talks about the new rules of Viral Marketing and how the word of mouth (which he quite amusingly calls ‘word of mouse’ :) ) is a great tool to spread your ideas for free! Can it get any better than that. All these years, the old-rules and traditional means of marketing were followed but now the game is changing and new rules are being written.