Social Media Web

I’m a marketing guy, who happens to specialize in professional speakers and consultants. This is my audience and these are the people I need to reach. So while I belong to a number of marketing Groups, I spend most of my time on Groups with speakers and consultants.

One of the biggest time wasters for small business is social media marketing. Not that social media marketing is a time waster. But constantly feeding the beast can consume an awful lot of your time without ever showing much benefit.

Imagine a world where there are less than a million websites, and the internet is easily categorized by the type of content each site covered. That would put

One of the biggest obstacles to success in any industry is not understanding your real value and undercharging for your services. I was recently at the Canadian Association of Professional Speakers conference in Toronto. After a long day on the convention floor, I addled up to the hotel bar for a drink.

This past weekend I was at the annual CAPS Conference (Canadian Association of Professional Speakers). This year it was in Toronto - which would be awesome if I didn’t live in Toronto.

Jim Clemmer is a professional speaker, workshop and retreat leader with almost 30 years experience. When I first came on board back in 2007, it was clear Jim had a lot of content to offer visitors – with over 1000 pages on his site, including hundreds of articles and dozens of video clips.

Social media is more important than ever for professional speakers, authors and consultants. Find out why social media works.

Social media marketing takes more than a Google optimizer. Speakers, Consultants and small business can use social media strategy to cut costs and focus on results. While I’ve always considered myself a writer first, the brutal truth is, I’ve been involved in web marketing for almost 10 years.

It’s entirely possible to take care of your internent marketing and social media implementation without any help from a “website optimizer” or social media expert. You just have to invest the time and effort to do it right.The calculation you need to make is how much is your time and effort worth?

I was recently an exhibitor at the CAPS Conference in Montreal and as part of my follow-up, and as a thank you to everyone who attended, I’ve been reviewing sites and passing along recommendations to help folks improve their online marketing efforts in 2011.