Social Media Facebook Twitter Communication Social

So, you inspired me to click a link somewhere on Twitter, LinkedIn, Facebook, Quora, or who knows what platform. For the sake of this post we’re going to assume that link takes me to your website.

“Whooaa,” I exclaim. Your website looks nothing like your social media platforms, your tweets or the person you’re proclaiming to be in the world of social media. Within a few seconds, chances are you have 95% lost me. Chances are I will probably move on to more inspiring social pa...

Imagine this… it’s a Saturday morning. You just left the gym. You’re sweaty and ready to go home and take a shower. However, your fridge and cupboards are empty. On your way home is both a Wal-Mart and a Target store. Your shopper brain wants to go to Target. Your stinky self chooses Wal-Mart. You figure “I’m stinky plus I can save a few bucks!”

Does this mean Wal-Mart or target is more authentic? Or does it simply mean we can be more authentic entering Wal-Mart over Ta...

Do you dream about the perfect social media plan? The perfect social media template? Many business leaders wanting to get social dream about it. They think they need it. The social media magic template. The one that includes the perfect strategy, tactics and themselves as the social hero of their company and social superstar of their market niche!

You know the social media template I am talking about. The one that will help you see a positive return on investment where everything ...

Let me hear it…

“I am a CEO and I am not afraid to tweet!

I am not afraid of a blue bird.

I do NOT have to share what I eat for lunch every day!”

You know who you are. You don’t dream of sweet little blue birds who will bring you positive ROI or make your phone ring with qualified leads. You have nightmares instead about a crazy ROI eating bluebird with fiery red eyes who want to grab every waking moment of your Marketing VP, Customer S...

So you have a Facebook business page, a LinkedIn profile, a blog, and maybe even a professional photo taken for your custom twitter background.

However, something about that crazy bird and all those 140 character yappin’ peeps freaks you out. You want to be part of the conversation yet you aren’t certain how to start or what to say!

To this point you have made the choice to sit on the sidelines. Though when you lay your head down on the pillow at night you can hear...