If you’re just getting started with content marketing, you’re a tad bit late to the party. However, that doesn’t mean that you can’t benefit from the advantages content marketing offers.
To many beginners, this idea is intimidating. Publishers everywhere have created thousands of articles on content marketing. It’s hard to differentiate actionable advice from the clickbait stuff not worthy of your time. Check this also how to uncover content marketing techniques from competition.
#1. Who are you marketing to?
This step precedes creating content, crafting an offer or strategising your marketing funnel. You need to decide who you’re marketing to. Content marketing means connecting with the target customers on a personal level.
#2. Content creation
After defining your target audience, content creation is the next step. This could be in a written format (press release, website blog, report or a social media post), as visuals (meme, infographic or for social media) or as a video. Learn here how to create stand-out content that will attract customers.
#3. Bank on video content
Videos are the best way to tell a brand’s story. In fact, 4 out of 5 customers say that a video showing how a product/service works is important.
#4. Guest posting
Blogging on your own website is the best way to connect with your current audience. By guest blogging, you get the opportunity to connect to a new audience who would not find out about you otherwise. Find here top free free guest posting sites list.
Some publications allow you to link to your own blog within your guest posts, so these 10 pieces of content give you something valuable to link to.
#5. Promotion and distribution
What’s the use of creating high quality content if you can’t find any takers for it?
You need to take the right steps to bring it to the attention of the right audience. Having a promotion strategy doesn’t mean creating promotional content.
Also, submit your content to top search engine submission sites list to get traffic and let the people know about your content.