A tampon is a mass of material used to absorb menstrual blood during the menstrual cycle. A tampon is a form of absorbent material, primarily used as a feminine hygiene product.
Tampons are made of cotton, rayon, or a blend of the two materials. They are of various sizes and types. There are different types of applicators for the usage of tampons. Some of these types are cardboard applicator, plastic applicator, extendable applicator, and digital tampons.
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There are two types of tampons: radially wound pledget and rectangular/square pad. Radially wound pledget tampons comprise a fibrous band of cotton, which is rolled up like a ‘Swiss roll’ and then flattened to produce a tampon that expands mainly in the radial direction/widthwise.
The radially wound pledget segment held a major market share in 2016. Tampons are sold through two distribution channels: online and offline. The offline distribution channel is sub-divided into supermarket/hypermarket, independent retailers, specialty stores, and drug stores. In 2016, the supermarket and hypermarket segment held a prominent market share. Tampons are of different sizes such as mini, regular, and extra.
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North America held a significant share of the tampons market. As the behavior of consumers is changing, they are inclined toward buying new and advanced products.
Major players in the tampon market profiled in the report include Svenska Cellulosa Aktiebolaget (SCA), Bodywise (UK) Ltd, Corman SpA, Lil-Lets UK Limited, First Quality Enterprises Inc., Procter and Gamble Co., Johnson & Johnson Inc., Kimberly-Clark Corporation, Edgewell Personal Care Company, and Unicharm Corporation.