Marketing Strategy

I’m a marketing guy, who happens to specialize in professional speakers and consultants. This is my audience and these are the people I need to reach. So while I belong to a number of marketing Groups, I spend most of my time on Groups with speakers and consultants.

Imagine a world where there are less than a million websites, and the internet is easily categorized by the type of content each site covered. That would put

Jim Clemmer is a professional speaker, workshop and retreat leader with almost 30 years experience. When I first came on board back in 2007, it was clear Jim had a lot of content to offer visitors – with over 1000 pages on his site, including hundreds of articles and dozens of video clips.

Social media is more important than ever for professional speakers, authors and consultants. Find out why social media works.

Social media marketing takes more than a Google optimizer. Speakers, Consultants and small business can use social media strategy to cut costs and focus on results. While I’ve always considered myself a writer first, the brutal truth is, I’ve been involved in web marketing for almost 10 years.

It’s entirely possible to take care of your internent marketing and social media implementation without any help from a “website optimizer” or social media expert. You just have to invest the time and effort to do it right.The calculation you need to make is how much is your time and effort worth?

I was recently an exhibitor at the CAPS Conference in Montreal and as part of my follow-up, and as a thank you to everyone who attended, I’ve been reviewing sites and passing along recommendations to help folks improve their online marketing efforts in 2011.

If you’re like me, then you like to keep a very high wall between who you are and what you do. Because of this I have a very strict rule about becoming Facebook “friends” with business associates and potential clients.

Do you have a great site? How would you know if you did? The problem is that most folks either think than have a terrible site or they believe theirs is the best thing to hit the web since that dancing baby 15 years ago. The point is that most folks don’t know what makes a great website.

As a lot of you may or may not know, I spent the better part of the last twenty years as a scribbler for newspapers and magazines. But since the early part of this decade my career – and I still can’t believe I actually have one – has taken me in directions I never imagined.