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The Benchmark of Performance:The new Monarch 3 is setting the standard for quality in binoculars. With high reflected phase correction coated roof prisms and fully multi-coated lenses,

With the Camileo X100 you can enjoy state-of-the-art technology with a choice of 1080p/30fps or 1080i/60fps High Definition Video and take 10MP sharp photos. Zoom into astounding detail.

GE X500 Power Pro Series Bridge Camera with Electronic View Finder, Optical Image Stabilization, 16MP, 15X Optical Zoom, 2.7″LCD, 27mm Wide Angle Lens and advanced features including Shutter & Aperture Priority mode,

The Pro Roller X200 is a hardworking mobile studio-with a few inventive surprises built into its modern design. Airport-friendly and super-secure, it holds a notebook,

The basswood shells deliver maximum strength, perfect curving, and neutral tuning thanks to tension-free cross-lamination of the individual layers of wood (CLTF Cross Laminated Tension Free Process).

Rokinon 8mm F/3.5 Fisheye Lens for Canon; Lens creates images with an expanded perspective and allows user to capture a very unique perspective; Lens Conforms to APS-C (1:1.5x) size digital imaging format;

If you love your digital SLR cameras and lenses, then make sure to add the Canon 200DG digital camera gadget bag to your list. In addition to its attractive styling, this camera bag is specifically designed with SLR cameras in mind.

Fender introduces the American Special Series Stratocaster HSS guitar, which puts everything you want in an affordable U.S.-made instrument within your reach.

GRETSCH NIGHTHAWK 5 PIECE DRUM SET BLACKWith hammered bronze cymbals and 9-ply cross-laminated select hardwood shells this Gretsch Nighthawk drum set is an outstanding value for the price!

For those consumers who look for two major things in a camera, simple technology and affordability, they should look no further than the Nikon Coolpix L24. For many, too much technology can be overwhelming.