In today’s dynamic consumer-driven market, small and medium businesses from the heartlands of India have found that they must improve their packaging in order to stand out; and compete for shelf space with international brands that have flooded the market over the last 10 years.
It isn’t just about better packaging but also about great products. A brand’s credibility in the food industry can only grow when the product inside is something you’d want to buy again. The first hook is the packaging and after that the product must speak for itself.
This is where graphic design companies like Design Dimensions from New Delhi come in. Their attention to detail and vibrant packaging draws consumers to the brand they design for. Design Dimensions has helped fabulous products from across the country leave a mark on the buyers’ mind. They have the ability to create food stories through mascots that become a brand’s narrator.
Kim Sa – the turbaned, big moustached man that adorns each cookie bocontinue reading →